Wildscape Floral Co.
Wildscape Floral Co. is a floral design service, specializing in event floral. They provide organic and natural floral design that emulates the beauty found in nature. Their personal design style is very relaxed and follows the shape of the organic materials used in Wildscape arrangements. They use all natural and hand-grown foliage, nothing chemically dyed or unnatural. The challenge was to create a visual identity system that fully encompassed the company’s floral design aesthetic and cultural style. I created a logo set that mimics the same organic, flowing lines that Wildscape uses in their floral creations. Everything has a very organic, natural feel, from the color palette to the stationery set.
I created a logo system that includes different layout formats to cover every need. The primary logo is very complex so we needed to create simpler options that could be used for more traditional design needs like on a letterhead or a social media badge. The entire logo suite includes both a dark and light outline version and full color designs.
This project included a brand guide with font pairings, a full color palette and stationery set. The business card template makes it easy for Wildscape to create new cards as their team grows. The thank you card allows them to send personalized (but on-brand) handwritten notes to clients, reinforcing their brand ethos.
I also created a set of floral illustrations, both full color and outline versions, to match the primary logo design. These are used to accompany social media posts as photo overlays and for print designs.